Rob Wade

Content marketer & strategist  |  B2B copywriter  |  SaaS storyteller

I craft content that attracts, engages, and converts

Colorful sign with the word 'LOOK' in bold red letters against a yellow background. Various artworks are displayed below the sign. 
  • Audits, planning, messaging, & strategy
  • Blogs & thought leadership content
  • Customer stories & case studies
  • Email & nurture sequences
  • Infographics & data storytelling

  • Long-form content (ebooks, guides, and reports)

  • Public relations, communications, & social media

  • Video, webinars, & podcasts

  • Web page, landing page, & website copy

Creativity, experience, and results

I’m a copywriter and content marketing leader who’s built and scaled three B2B technology content practices from the ground up.

A natural-born listener, storyteller, and communicator, I distill data into content that inspires thought, action, and results:

  • 36% improved content-assisted conversions

  • 43% increased website conversions

  • 200% lead objectives achieved

  • 72% greater productivity

A serial early adopter, I use AI and other tech to boost productivity and performance. 

Rob Wade, content marketer, copywriter, and strategies. He's got short hair, a beard, and glasses, is wearing a gray sweater, and sitting to the side. He's sitting in a restaurant and there are loaves of bread displayed on shelves behind him.

What it’s like to work with me

“Under Rob’s watch, we have greatly elevated the content we put into the market.”

— Chief Marketing Officer

“Rob is a bright, savvy thinker with an uncanny ability to pull the right human nuggets out of mounds of data.”

— Director, Business Intelligence

“He has a knack for crafting B2B SaaS content that delivers real impact.”

— Director, Growth Marketing

“People who truly love what they do is rare. And Rob’s enjoyment of his work is contagious.

— Chief Executive Officer

Let’s get to work

Got a question? Or even better, want to craft some copy or elevate your content marketing strategy? Let’s talk!