Rob Wade

Content Strategist  |  B2B Copywriter  |  SaaS Storyteller

I craft content that attracts, engages, and converts

Colorful sign with the word 'LOOK' in bold red letters against a yellow background. Various artworks are displayed below the sign. 
  • Audits, planning, messaging, & strategy
  • Blogs & thought leadership content

  • Ghostwriting & executive content

  • Customer stories & case studies
  • Email & nurture sequences
  • Infographics & data storytelling

  • Long-form content (ebooks, guides, and reports)

  • Public relations, communications, & social media

  • Video, webinars, & podcasts

  • Web page, landing page, & website copy

Creativity, experience, and results

I’m a copywriter and content marketing leader who’s built and scaled three B2B technology content practices from the ground up. A natural-born listener, storyteller, and communicator, I distill data into content that inspires thought, action, and results:

36%

more content-assisted conversions

43%

increased website conversions

72%

greater productivity

What it’s like to work with me

“Under Rob’s watch, we have greatly elevated the content we put into the market.”

— Chief Marketing Officer

“Rob is a bright, savvy thinker with an uncanny ability to pull the right human nuggets out of mounds of data.”

— Director, Business Intelligence

“He has a knack for crafting B2B SaaS content that delivers real impact.”

— Director, Growth Marketing

“People who truly love what they do is rare. And Rob’s enjoyment of his work is contagious.

— Chief Executive Officer

Let’s make something that makes a difference.

Got a question? Or even better, want to craft some copy or elevate your content marketing strategy? Let’s talk!